NASCAR x Grid Clique

In 2024, NASCAR reached out to Grid Clique to pilot their Creator Media Program. We have now entered into a multi-initiative partnership with the American stock car racing series to change what the future of NASCAR looks like.

THE PARTNERSHIP

CHICAGO STREET RACE

NASCAR reached out to Grid Clique to help showcase the series’ inaugural street race in Chicago.

Throughout the race week, Grid Clique attended and highlighted events both on- and off-track, including:

  • 23XI x Michael Jordan x Race Service pop-up

  • Bubba Wallace’s Block Party, a free and open-to-all community event in the South side of Chicago

  • Press + Media days

  • TikTok x NASCAR Welcome Event

  • Track Walks with Xfinity Driver Brad Perez

  • + more.

ROVAL | Charlotte, NC

Due to the success of the Chicago Street Race partnership, we then agreed to a multi-initiative program with the series, with the next stop being NASCAR’s home race in Charlotte, NC.

The race week kicked off with a full day of filming in the Jr Motorsports headquarters, interviewing Kelley Earnhardt-Miller and getting a tour of their facilities.

Leading up to the race, we interviewed Xfinity Driver Parker Kligerman for the NASCAR social channels, asking 43 questions from “What’s your favorite track” to “Who do you race in Mario Kart” while giving a tour of the paddock and pit lane.

WATCH THE VIDEO >

After spending the weekend interviewing leadership and individuals like Charita Johnson, Rajah Caruth, Monica Palumbo, Alex Weaver, and more, we finished off the weekend with a live Twitch Stream recap on the NASCAR channels in partnership with Ash Vandelay.

And we’re not done yet - some exciting things are in the works for 2024.

THE HIGHLIGHTS

  • 84K accounts reached

    We reached over 84,000 individuals through the Grid Clique channels during the partnership. Our community expands globally, encompassing a diverse base of both motorsport fans and individuals who are influential change agents within the industry.

  • 210+ pieces of content across socials

    Through our actively engaged channels, we played a role in promoting awareness and backing NASCAR's initiatives for diversity, equity, and inclusion, nurturing the overall growth and expansion of the sport.

  • 16+ collaborations

    We partnered with individuals on- and off-track to showcase the behind-the-scenes of the series, including Kelley Earnhardt-Miller, Parker Kligerman, Brad Perez, Rajah Caruth, Mamba Smith, Alex Weaver, Monica Palumbo, Ash Vandelay, and more.

THE CONTENT